Traditional marketing and Digital Marketing  are two different marketing methods, allowing businesses to promote their services and products. Traditional marketing makes use of conventional channels like newspapers, TV, radio, direct mail, outdoor billboards, posters, magazines, text messages and voice calls, etc. to promote products and services to each potential customers; while digital marketing is a modern marketing strategy that uses digital channels like search engines, social media platforms, emails, video sharing platforms, affiliate marketing, influencer marketing, etc. to promote products and services and engage with target customers.

• Traditional marketing 

                 Traditional marketing refers to conventional advertising and promotional strategies businesses have used for decades. These methods existed before the internet and the digital revolution.

Traditional marketing channels include:

• Print (magazines, newspapers, brochures, flyers)
• Broadcasting (TV commercials, radio ads)
• Direct Mail (catalogs, postcards, letters)
• Telemarketing (phone calls, SMS)
• Outdoor Advertising (billboards, posters, transit ads)
• In-store displays and signage
• Trade shows and events
• Digital marketing

                 Digital marketing encompasses all marketing efforts that use electronic devices or the internet. Businesses leverage digital channels such as search engines, social media platforms, email, websites, and mobile apps to connect with current and prospective customers.

The digital marketing universe includes:

• Search Engine Optimization (SEO): Improving website visibility in organic search results
• Content marketing: Creating and distributing valuable content to attract and engage a defined audience
• Social media marketing: Promoting your brand and content on social media platforms
• Email marketing: Sending targeted messages to build relationships with prospects and customers Pay
• Pay-per-click (PPC): Driving traffic to your website by paying a publisher each time your ad is click
• Mobile marketing: Marketing that appears on mobile devices
• Marketing automation: Using software to automate marketing activities