Creating Digital Marketing Strategy From Scratch
Creating a digital marketing strategy from scratch is a foundational process that involves a structured, data-driven approach to align your online efforts with your overarching business objectives. It’s much more than just picking social media platforms or running a few ads; it’s about building a comprehensive, long-term plan designed for measurable success and continuous improvement.
There are several steps you can take to create your strategy:
- Know your overall objectives and your market
It’s vital you have clear business objectives, as whatever digital marketing you do in different markets should support your overall goals at home.
- Know your audience – and focus on localization
It’s a good idea to start with a small target audience rather than trying to appeal to a broad group of people otherwise it will be hard to pinpoint what’s working. So, try to be as specific as possible. For example, by using tools such as Google Localization Search and targeting specific keywords in your online marketing. You can also set up marketing landing pages specific to the area, and by using geo-fencing to limit who can see any ads – this can be as targeted as a one mile radius.
- Decide whether you want to grow your brand or simply sell
Using digital marketing to build a brand will ultimately lead to long term growth in a new market, but that requires trust from your prospects and customers. It can take a lot longer to create this sentiment – especially if your company isn’t known in the market.
- Set a budget and have clear targets
Whatever your focus, you need a budget, considering how much you need to spend to make a return on investment – this can include your spend for content as well as any paid advertising.
- Test your approach and use analytics
Once you feel confident you understand your audience and the market, you can start to test your chosen approach.
- Create a model to use and adapt in different markets
Once you’ve created a digital marketing model with clear targets, it’s possible to reuse and test it in others.